Primary Brand Colors

Our primary color palette consists of HF Red and HF Blue. HF Red is used more extensively across all communications.
HF Blue should be used in support of HF Red.

“HF Red”
Pantone 186 C
C13 M99 Y100 K3
R205 G34 B21
#CD2215

“HF Blue”
Pantone 2945 C
C100 M45 Y0 K14
R0 G89 B168
#0059A8

Secondary Brand Colors

To enhance the presence of HF Red and Blue, a collection of secondary colors have been selected for a tertiary palette.

HF Navy can be used in place of black for text and works with HF Red without vibrating.
Yellow can be used sparingly when special emphasis is required, but is primarily reserved for the Instant Savings program.
The neutral gray tones enhance the presence of the red and blues.

“HF Navy”
Pantone 2767 C
C100 M85 Y42 K41
R8 G41 B76
#08294C

“Yellow”
Pantone Yellow C
C0 M0 Y100 K0
R255 G242 B45
#FFF22D

“Black”
Pantone Black C
C60 M40 Y40 K100
R0 G0 B0
#000000

“Gray #2”
Pantone Cool Gray 10C
C60 M51 Y51 K20
R102 G102 B102
#666666

“Gray #3”
Pantone Cool Gray 1C
C12 M9 Y10 K10
R221 G221 B221
#DDDDDD

“White”

C0 M0 Y0 K0
R255 G255 B255
#FFFFFF

Program Color palettes

In addition to the primary Harbor Freight brand color combination, each customer program also has a unique color scheme built from primary and secondary standard colors.

Harbor Freight

HF Red

HF Blue

Credit Card

HF Red

HF Navy

Inside Track Club

HF Blue

HF Navy

Instant Savings

Black

Yellow

Extended Service

Navy

Gray