HF 50th Anniversary Branding
50th anniversary Logos Overview
Harbor Freight has designed specialized branding to celebrate 50 years of success as a company. Throughout August 2027, this specialized branding will appear in digital marketing as well as see use in print on limited-run products and promotional materials.
All logos on this page are available for download in our Downloads & Resources section.
The primary logo is the preferred version and should be used whenever possible. It is designed for broad application across digital, print, and embroidery, and can be used effectively on both light and dark backgrounds. Alternative logo variations should be reserved for applications where the primary logo is not suitable due to medium, material, size, or production constraints.
The secondary logo should only be used on dark backgrounds.
Logo Colors
It is critical to keep the Harbor Freight brand colors consistent across all media channels in order to drive brand recognition.
Please be sure to only use the approved Pantone, CMYK, RGB, and Hex color properties displayed here.
Pantone 186 C
C13 M99 Y100 K3
R205 G34 B21
#CD2215
Pantone 2945 C
C100 M45 Y0 K14
R0 G89 B168
#0059A8
Pantone 2767 C
C100 M85 Y42 K41
R8 G41 B76
#08294C
C26 M97 Y100 K24
R152 G34 B21
#982215
ALternate 50th Anniversary Logo Styles
Single Color
Single color variants of the 50th anniversary logo have been designed to fit specific applications where only a single color is required or most appropriate.
Single Line
The single line 50th anniversary logo variant is for applications where the full-sized badge would not fit.
This version will be primarily featured on the Harbor Freight website and app.
